Here is a comprehensive update with need-to-know information and helpful links to resources about Blue Shield plans and services for the Individual and Family Plans (IFP) market. This month’s topics are listed below.

This issue of our Large Group Broker Update debuts Blue Shield of California’s new brand look, which is part of a major campaign we launched this spring. It’s a look you’ll be seeing wherever you go – in print, digital, TV and outdoor ads, and in communications materials to members, employers and brokers. The campaign uses real-life people, distinctive black-and-white photography and carefully chosen words that convey what we stand for.


We’re increasing access to affordable health care by streamlining the underwriting process for small groups and for brokers with:

  • Reduced participation requirements
  • Waived DE 9C requirements
  • Flexibility in document requirements
  • Earlier start dates for start-ups
  • Waived participation requirements for Trio

Get the detail

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For more than seven decades, Anthem Blue Cross has served consumers in the Individual market in California. Throughout that time our commitment remained the same: to provide access to affordable, quality health care. And since the inception of the exchanges, Anthem continued its commitment to serve consumers in all of the states where we provide fully insured individual health plans.

A stable insurance market is dependent on products that create value for consumers through the broad spreading of risk and a known set of conditions upon which rates can be developed. Today, planning and pricing for ACA-compliant health plans has become increasingly difficult due to shrinking individual market as well as continual changes in federal operations, rules and guidance.

Our goal is to offer attractive, affordable plans across California, and we are pleased that some steps have been taken to address the long term challenges all health plans serving the Individual market are facing, such as improving the eligibility requirements that allow consumers to purchase a plan outside of open enrollment and improved risk adjustment. However, the individual market remains volatile.

As a result, Anthem has made adjustments to our 2018 Individual plan offerings in California.

What this means in California

Next year, we will offer plans in three regions of Northern California only, which will include Redding, Santa Clara County, and Stockton/Modesto. The coverage options will include EPO plans available both on-exchange and off-exchange, and at all metal levels. Staying in these three key areas will help ensure Californians in those regions have access to health plans.

It’s important to note that these changes do not immediately impact the benefits of members currently enrolled in our Individual health plans. They can use their health benefits without interruption until the end of the year.

We’ll soon send members an email sharing this news (if they’ve chosen to receive email communications). Then, in September, we’ll send impacted members a formal notice that their plan will be discontinued at the end of the year, as well as information to help them understand how to pick a new plan for 2018 during this year’s open enrollment period.

This decision does not affect those who have employer-provided insurance, those with Medicare Advantage, Medicare Supplement, Medi-Cal or those enrolled in “grandfathered” plans (plans purchased before March 2010). Additional information and resources for members affected by changes to their 2018 health care coverage are available at

Anthem plan offerings for dental, vision and life benefits will not change, and will be available to current members and new customers in 2018. Members who have dental and/or vision benefits with us will get renewal details in the fall.

Looking ahead
As the Individual marketplace continues to evolve, Anthem will continue to advocate solutions that will stabilize the market to allow us to return to a more robust presence in the future.

Check out these Questions and Answers for more information. If you have any other questions, contact Broker Sales Support.